BUY! READERS DIGEST (RDA) NYSE

  Report No. 798    Analysis by: Harry Aloof     MAY 28, 1999

READERS DIGEST (RDA-NYSE): Technical Viewpoint: From a low of $28 1/8 on Apr 7, 1999 prices rallied, reaching a high of $36.69 on May 6, 1999. A decline saw prices pull back, reaching a low of $33 1/4 on May 20, 1999. Another rally saw prices penetrate resistance, closing 5/27/99 at $37 1/2. Technicals: MACD-Histogram (MACD-H): A Buy Alert! was given on Apr 30, 1999 when the Histogram crossed the "0" line to the upside. Support: Remains at $33 1/2. Resistance: Is at None at current levels. Point & Figure: Reversed to the upside on May 26, 1999. A P&F upside reversal takes place at $37.00. Summary: Technical indicators have turned bullish. BUY! READERS DIGEST (RDA-NYSE) @ $38 5/8 Stop: Use a protective stop of $36 3/8. READERS DIGEST is currently trading @ $37 1/2 plus $1.69 on May 27, 1999. Price Objective: $52 1/2. Risk/Reward: $2 1/4 VS. $13 7/8. Today's Risk Reward Ratio: 6:1

Three Part
Technical Chart
Daily Candle Stick Chart
Point & Figure Chart
Technical Study

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Price Objective:
$52 1/2 Risk/Reward:
$2 1/4 VS. $13 7/8 Risk/Reward Ratio:
6:1
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