* Today's Sector Analysis: " " Institutional Technical Viewpoint
Buy Alert! Rockwell Automation   (ROK): $38.13 Stop.  $36.13 P-Stop  $50.00 P-Objective
Dow Jones Ind:  Aug 18, 2004   Volume Two No. 2063

POLO RALPH LAUREN CORP (RL-NYSE): Technical Viewpoint: From a low of $31.00 on Jul 26, 2004 prices rallied, reaching a high of $35.88 on Aug 5, 2004. A decline saw prices pull back, reaching a low of $33.50 on Aug 13, 2004. Another rally saw prices penetrate resistance, closing 8/17/04 at $36.20. Technicals: MACD-Histogram (MACD-H): A Buy Alert! was given on Aug 9, 2004 when the Histogram crossed the "0" line to the upside. Support: Remains at $33.50. Resistance: Is at $37.00. Point & Figure: Reversed to the upside on Aug 17, 2004. A P&F upside reversal takes place at $34.50. Summary: Technical indicators have turned bullish. BUY! POLO RALPH LAUREN CORP (RL-NYSE) @ $36.50 Stop: Use a protective stop of $34.50. POLO RALPH LAUREN CORP is currently trading @ $36.20 plus $1.67 on Aug 17, 2004. Price Objective: $45.00. Risk/Reward: $2,00 VS. $8.50. Today's Risk Reward Ratio: 4:1


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